To Increase the Likelihood of Preparing the Most Effective Advertising

question 84

Multiple Choice

To increase the likelihood of preparing the most effective advertising messages,companies use:

• A) pretesting.
• B) inquiry tests.
• C) attitude tests.
• D) posttesting.
• E) unaided recall.

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Definitions:

Vicariously

Experiencing something through another person's actions or experiences, rather than directly oneself.

Reinforcement

In behavioral psychology, a process by which the likelihood of a behavior's occurrence is increased by following it with a positive outcome or reward.

Self-Esteem

The subjective evaluation or attitude an individual has towards themselves, encompassing beliefs and emotions such as pride and shame.

Imitated

Reproduced someone's behavior, speech, or actions, often as a way of learning, showing admiration, or mocking.