Celia Has Developed a Website for Seniors to Get Together

question 62

Multiple Choice

Celia has developed a website for seniors to get together and watch live videos of birds while the seniors talk in chat rooms.Before she runs an advertising campaign,Celia should conduct

• A) a situation analysis of seniors' use of the Internet, live bird videos, and chat rooms to define any problems.
• B) secondary research on seniors who identify as birders.
• C) an interpretation of census data on seniors with charts and a report of findings.
• D) a validity assessment on the reliability of the website performance and live streaming videos.
• E) primary quantitative research with seniors who identify as birders around the nation.

Understand the stages involved in brand ambidexterity and brand transformation.

Identify strategies and outcomes for maintaining authenticity through cultural storytelling and cultural branding models.

Understand the concept of design disruption in branding.

Identify successful strategies to respond to backlash when innovating a brand.

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Definitions:

Plagiarism

To steal and pass off the ideas or words of another as one’s own.

Crosschecking

The process of verifying the accuracy or reliability of information or data by comparing it with other sources.

Unnecessary Words

Words or phrases that do not add meaningful information to a sentence or passage, often making it less clear or more verbose than necessary.

Brainstorm

Brainstorming is a process where individuals or groups generate creative ideas and solutions through spontaneous and unrestrained discussion.