Which Question Would Be Used to Gather Qualitative Research

question 25

Multiple Choice

Which question would be used to gather qualitative research?

• A) Would you pay 9.98 annually for movie-on-demand capabilities?
• B) Do you watch cable television more than ten hours per week?
• C) Have you ever felt like you watch too much cable television?
• D) How would you describe your ideal cable television channel?
• E) Do you currently have access to satellite television?

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Definitions:

Problem-solving Strategy

An approach or method specifically designed and used to find solutions to difficult or complex issues.

Nondeclarative Memory

Refers to the type of long-term memory that implies the recall of skills and habits, sometimes known as implicit memory, which operates without conscious awareness.

Outcome Simulation

The practice of envisioning the possible outcomes of different decisions to aide in choice making, often used in clinical and psychological settings.

Employer Branding

The strategy of positioning a company as the preferred employer for a specific desired demographic, which the company aims to attract and keep.