A Marketing Research Firm Is Testing Consumer Reactions to Odorless

question 2

Multiple Choice

A marketing research firm is testing consumer reactions to odorless charcoal briquettes by asking people in the community to test the briquettes and then following up with a telephone survey to learn how they feel about the product.The firm has found that different samples from the same general population give remarkably different survey results.The firm's test most likely lacks

• A) reliability.
• B) distinctiveness.
• C) clarity.
• D) standardization.
• E) validity.

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Definitions:

Orgasms

The climax of sexual stimulation, characterized by intense pleasure and release of tension, accompanied by involuntary, rhythmic contractions of the pelvic muscles.

Estrogen

A group of hormones that play a key role in the development and regulation of female reproductive and sexual functions and contribute to secondary sexual characteristics.

Withdraw

The act of removing or taking something back, or ceasing to participate in an activity or behavior.

Temperature

A measure of the degree of internal heat of a person's body or an environment, commonly measured in degrees Celsius or Fahrenheit.