To Establish an Evoked Set,consumers Must

question 59

Multiple Choice

To establish an evoked set,consumers must

• A) have brand loyalty.
• B) establish evaluative criteria.
• C) recognize personal influences.
• D) avoid post-purchase evaluation.
• E) experience cognitive dissonance.

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Definitions:

Cage

An enclosure made of wires or bars designed to hold animals or birds.

Sick

A state of not being in good health or suffering from an illness.

Schedule-induced Behavior

Behavior that occurs at a higher frequency due to the introduction of a schedule of reinforcement or punishment.

Reinforcements

Stimuli or outcomes that strengthen the probability of a behavior's occurrence, either by presenting a positive stimulus or removing a negative one.