Gopal Bought a Schwinn Road Bike in Good Condition from a Used

question 99

Multiple Choice

Gopal bought a Schwinn road bike in good condition from a used bike shop for $160,thinking he got a steal.When he got home and searched for his bike on the Internet,he found the same model for sale from Walmart for $149 new.Rather than getting upset at the price difference,Gopal justifies the purchase to himself by deciding it was better to support a local bike shop than a chain.Gopal's rationalization is an example of someone trying to

• A) use selective perception.
• B) reduce cognitive dissonance.
• C) increase perceptual dissonance.
• D) reduce negative motivation.
• E) explain attitudinal dissatisfaction.

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Definitions:

Correlation Matrix

A table showing the correlation coefficients between variables, indicating the level and direction of the relationship between them.

Multiple Regression Model

A statistical technique that uses several explanatory variables to predict the outcome of a response variable.

Insignificant Variables

Variables in a statistical model that do not significantly influence the outcome of the model.

Step-wise Regression

A method of fitting regression models in which the choice of predictive variables is carried out by an automatic procedure.