The Four Quadrants of the FCB Grid Are High Involvement

question 8

Multiple Choice

The four quadrants of the FCB grid are high involvement or low involvement and

• A) need or want.
• B) think or feel.
• C) culture or society.
• D) peripheral or route persuasion.
• E) cognitive or conditioned thinking.

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Definitions:

Serial Position Effect

A memory phenomenon where items at the beginning and end of a list are remembered better than those in the middle.

Primacy Effect

The cognitive bias that results in an individual's tendency to remember and give more weight to the first pieces of information they encounter about a topic.

Sequence Order Effect

The impact that the order of presentation has on the perception and judgment of information or stimuli.

Serial Position Effect

A memory phenomenon where recall accuracy varies as a function of an item's position within a study list, often showing enhanced memory for items at the beginning and end of the list.