Describe the Model of the Consumer Perception Process

question 51

Essay

Describe the model of the consumer perception process.

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Definitions:

Sales Contest

A competitive event designed to motivate sales personnel to increase their sales performance over a certain period.

Short-term Incentive

A reward system designed to motivate employees over a brief period, often meant to boost immediate performance or achieve specific short-term objectives.

Package Surprise

An unexpected benefit or gift included with a purchase, often used as a marketing strategy to enhance customer satisfaction and loyalty.

Order Taker

A salesperson whose primary responsibility is to process routine orders or reorders or rebuys for products.