What Is the Difference Between the Central Route and the Peripheral

question 44

Essay

What is the difference between the central route and the peripheral route to persuasion?

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Definitions:

Indifference Curve

A graph that shows a combination of two goods that give a consumer equal satisfaction and utility, illustrating their preferences.

Rational Consumer

A theoretical concept depicting a consumer who makes decisions based on maximizing utility, considering all available information and options.

Utility Levels

A measure of the varying degrees of satisfaction or utility that consumers derive from different bundles of goods and services.

Preferences

The tastes, desires, or choices that consumers have regarding products, goods, or services.