During Carl's First Semester in College,he Walks Through His Student

question 10

Multiple Choice

During Carl's first semester in college,he walks through his student union building everyday on his way to classes.At the beginning of the semester,he easily gets distracted and stops to look at all the posters and to talk to all the groups giving out information about various causes.He was often late for class.However,by the middle of the semester,he would walk through the student union without even noticing the new groups and signs.Carl has likely created _____ to shield him from all the competing messages.

• A) noise
• B) feedback
• C) mental files
• D) perceptual screens
• E) cognitive dissonance

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Definitions:

Sales Returns and Allowances

Transactions in which customers return damaged or unsatisfactory products for refunds or credit, and adjustments made to sales revenue for these returns or granted concessions.

Accounts Receivable

Outstanding payments from customers to a firm for delivered or utilized goods or services awaiting settlement.

Merchandise Return

The process whereby customers return previously purchased merchandise to the seller for a refund, store credit, or exchange.

Selling Expenses

Costs incurred directly and indirectly in selling a product, such as commissions, advertising, and promotional materials.