The Four Quadrants of the FCB Grid Are High Involvement

question 8

Multiple Choice

The four quadrants of the FCB grid are high involvement or low involvement and

• A) need or want.
• B) think or feel.
• C) culture or society.
• D) peripheral or route persuasion.
• E) cognitive or conditioned thinking.

---

Definitions:

Prefrontal Cortex

A part of the frontal lobes of the brain, involved in decision making, problem-solving, control of purposeful behaviors, consciousness, and emotions.

Schizophrenia

A severe mental disorder characterized by distortions in thinking, perception, emotions, language, sense of self, and behavior.

Erratic

Describing something that is unpredictable or irregular in pattern, movement, or behavior.

Biological Factors

Elements within an organism's biology that influence its behavior, health, and development, including genetics, brain chemistry, and hormone levels.