Fast-Food Companies Like Hardee's Create Advertising Campaigns to Appeal to "Heavy

question 7

Multiple Choice

Fast-food companies like Hardee's create advertising campaigns to appeal to "heavy fast-food users," the people who already eat fast food most days of the week,in order to encourage them to buy at their chain.Hardee's is using

• A) purchase-occasion segmentation.
• B) psychographic positioning.
• C) demographic segmentation.
• D) lifestyle segmentation.
• E) volume segmentation.

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Definitions:

Social Skills

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The process of ending a personal relationship, which can involve emotional, physical, and psychological adjustments and challenges.