Over the Past Decade,brands That Were Once Available Only to the Wealthy

question 85

Multiple Choice

Over the past decade,brands that were once available only to the wealthy have created more affordable product extensions,giving a far broader range of consumers a taste of the good life.Jaguar,for instance,launched its X-type sedan,which starts at $30,000 and is meant for the "almost rich" consumer who aspires to live in luxury.By marketing to people who desire a luxurious lifestyle,Jaguar is using

• A) demographic segmentation.
• B) psychographic segmentation.
• C) geodemographic segmentation.
• D) attitudinal positioning.
• E) lifestyle positioning.

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Definitions:

Cones

In the retina, specific cells called photoreceptors are crucial for seeing colors and are most effective in bright light scenarios.

Loudness

A perceptual characteristic of sounds that enables their intensity to be ordered on a scale from quiet to loud.

Brightness

The perception of visual light intensity; the quality of being lighted, often quantified in terms of luminescence.

Saturation

The point at which a substance can no longer absorb or dissolve another substance, or in qualitative research, the point at which no new information is found.