Market Segmentation Is a Two-Step Strategic Process,and the First Step

question 17

Multiple Choice

Market segmentation is a two-step strategic process,and the first step is to

• A) conduct advertising research that determines consumers' reactions to various ad campaigns.
• B) identify groups of people with certain shared characteristics within the broad product market.
• C) locate as many market niches as possible that will be profitable for the firm.
• D) develop place, time, service, and possession utility.
• E) determine which personal influences will have the appropriate effect on consumers.

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Definitions:

Last Dividend

The most recent distribution of company earnings to shareholders, expressed as a dollar per share value.

Preferred Stock

A class of ownership in a corporation with a fixed dividend that has priority over common stock dividends but typically does not have voting rights.

Par Value

The nominal or face value of a bond, share, or coupon as stated by the issuer.

Market Price

The up-to-the-minute market price for assets or services open for buy or sell transactions.