The Japan Weather Association Tracked Buying Patterns on 20,000 Items

question 73

Multiple Choice

The Japan Weather Association tracked buying patterns on 20,000 items and correlated them to the outside temperature.When the temperature goes up,people buy more sunshades,air conditioners,watermelons,and swimwear.When there's a chill in the air,sales of suits,sweaters,and heaters take off.This would be an example of

• A) purchase-occasion segmentation.
• B) psychographic positioning.
• C) demographic segmentation.
• D) lifestyle segmentation.
• E) volume segmentation.

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Definitions:

Learning Organizations

Entities that consciously cultivate a culture of continuous improvement and adaptability by encouraging the acquisition and sharing of knowledge.

Innovation Teams

Groups within an organization tasked with developing new ideas, solutions, or products to enhance the company's offerings or processes.

Change Agents

Individuals or groups who act as catalysts for change within an organization, driving and facilitating the change process.

Benchmarking

The process of comparing one's business processes and performance metrics to industry bests or best practices from other industries.