The Differences Between Golden Harvest Brand Canning Jars and Mason

question 18

Multiple Choice

The differences between Golden Harvest brand canning jars and Mason brand canning jars is not readily visible.Both are made of heavy glass that will not break easily.Through its advertising,Golden Harvest advertises that its jars are made with a glass that is 100 percent free of all impurities.In this way,Golden Harvest is using _____ to differentiate its product from those of the Mason brand.

• A) hidden differences
• B) differentiation cues
• C) imperceptible differences
• D) sensory cues
• E) perceptual filters