Mike Rowe Is an Actor and Television Host Who Is

question 57

Multiple Choice

Mike Rowe is an actor and television host who is known for promoting individual initiative and the importance of blue-collar work.One of his business assets is his name.Royal Bobbles pays a fee to use Rowe's name and likeness on a bobblehead doll.The Mike Rowe Bobblehead is an example of

• A) licensed branding.
• B) national positioning.
• C) family branding.
• D) private branding.
• E) intensive branding.

---

Definitions:

Organization

A systematic arrangement of people and resources working together to achieve specific goals.

Collection of People

An assembly or group of individuals brought together for a common purpose or function.

Organizational Strength

The unique capabilities and resources that give an organization a competitive advantage or make it effective in achieving its goals.

Performance Advantage

A superior ability to perform a task or achieve goals compared to competitors or standards.