Which of the Following Is an Example of Integrated Marketing

question 97

Multiple Choice

Which of the following is an example of integrated marketing communications?

• A) a coupon in a local newspaper offering two-for-one printer cartridges at Office Depot
• B) an ad for American Express offering bonus air miles for purchases at restaurants, hotels, and car rental agencies
• C) a television ad for Toyota describing the company's work to improve safety standards after a recent recall for brake failures
• D) an ad announcing GE appliances on sale for the holidays with free lifetime warranties available only at Best Buy for a limited time
• E) a series of ads on Facebook, in mailings, and on television from Ralph Rubio's Mexican Restaurant describing the excellent service

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Definitions:

Wages

Payment usually received by an employee on a regular basis for services rendered to an employer, often quantified as an hourly, daily, or piecework amount.

Salaries

Regular payments made to employees for their labor, typically based on a fixed annual amount and paid in monthly or biweekly installments.

Rents

Refers to the amount of money paid periodically by a tenant to a landlord for the use of land or property.

Interests

Preferences or hobbies that capture the attention or passions of an individual.