An Ad Agency's Traffic Department

question 88

Multiple Choice

An ad agency's traffic department

• A) makes sure there is no unplanned replication of the advertising effort.
• B) maintains the agency's position as a facilitating intermediary.
• C) develops the client's channel of distribution.
• D) coordinates all phases of ad production.
• E) negotiates long-term media deals.

---

Definitions:

Low Fat

A description for foods or diets that contain a reduced amount of fat content, often used for health reasons.

Myelin

The fatty substance that coats the axons, which speeds the transmission of electrical impulses and neurological function.

Age-related Hearing

The natural decline in auditory function associated with aging, leading to conditions such as presbycusis.

Neural Impulses

Electrical signals that travel along neurons, facilitating communication within the nervous system.