What Is the Most Critical Factor in the Agency-Client Relationship

question 15

Multiple Choice

What is the most critical factor in the agency-client relationship?

• A) the competitive relationship between the in-house and the outside agencies
• B) the level and type of communication between the client and the agency
• C) the ethical conduct and history of the advertising agency
• D) the dynamic nature of the environment in which the client operates
• E) the personal chemistry between the client's employees and the agency's staff

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Definitions:

Income Statement

A financial report summarizing a company's revenues, expenses, and profits over a specific accounting period, showing the company's operational performance.

Balance Sheet

An account manifest that outlines an organization's assets, debts, and stockholders' equity at a particular time.

Accounts Receivable

Receivables from clients to a business for goods or services that have been dispatched but not settled.

Sales Salaries Payable

An account representing the salaries owed to sales staff that have been incurred but not yet paid.