What Is the Most Critical Factor in the Agency-Client Relationship

question 15

Multiple Choice

What is the most critical factor in the agency-client relationship?

• A) the competitive relationship between the in-house and the outside agencies
• B) the level and type of communication between the client and the agency
• C) the ethical conduct and history of the advertising agency
• D) the dynamic nature of the environment in which the client operates
• E) the personal chemistry between the client's employees and the agency's staff