Olive Oil Is Usually Advertised Using Terms Such as "Pure

question 27

Multiple Choice

Olive oil is usually advertised using terms such as "pure olive oil" and "extra virgin," a phrase that denotes the highest grade of olive oil.However,studies have shown that olive oil is one of the most adulterated products on the market.Many of the oils sold in grocery stores are of lower quality than advertised or,even worse,are diluted with other products such as sunflower oil.Olive oil producers who claim to sell extra virgin,pure olive oil but really provide an impure product have engaged in

• A) puffery.
• B) pro bono advertising.
• C) deceptive advertising.
• D) unfair advertising.
• E) subliminal advertising.

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Definitions:

Net Energy Profit

The amount of energy gained from a process after subtracting the energy expended to initiate and maintain that process.

ATP Molecules

Adenosine triphosphate, an energy-carrying molecule found in the cells of all living things.

Glycolysis

The metabolic pathway that converts glucose into pyruvate, releasing energy and pyruvic acid, and takes place in the cytoplasm of cells.

Aerobic Respiration

The process by which cells convert glucose and oxygen into energy, carbon dioxide, and water in the presence of oxygen.