When the Federal Trade Commission Determines That an Ad Is

question 97

Multiple Choice

When the Federal Trade Commission determines that an ad is deceptive or unfair,it can

• A) require the advertiser to run pro bono advertising for competitors.
• B) convince the advertiser to sign a consent decree.
• C) require the advertiser to reimburse consumers who bought the product.
• D) force the firm that ran the deceptive ad to get "advance clearance" on all future ad campaigns.
• E) place a federal representative in the deceptive firm's advertising department to oversee future ad campaigns.

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Definitions:

Unlearning

The process of forgetting or discarding previously acquired knowledge or behaviors.

Genetic Dispositions

Inherited tendencies or vulnerabilities to exhibit traits or behaviors, including susceptibility to diseases.

Positive Reinforcement

A technique used in behavior modification that involves rewarding a desired behavior in order to increase the likelihood of its recurrence.

Negative Reinforcement

A behavioral principle where the removal of an unfavorable event or outcome after the display of a behavior increases the likelihood of that behavior being repeated in the future.