When the Federal Trade Commission Determines That an Ad Is

question 97

Multiple Choice

When the Federal Trade Commission determines that an ad is deceptive or unfair,it can

• A) require the advertiser to run pro bono advertising for competitors.
• B) convince the advertiser to sign a consent decree.
• C) require the advertiser to reimburse consumers who bought the product.
• D) force the firm that ran the deceptive ad to get "advance clearance" on all future ad campaigns.
• E) place a federal representative in the deceptive firm's advertising department to oversee future ad campaigns.

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Definitions:

Prosocial

Referring to behavior that is intended to benefit others, such as helping, sharing, or cooperating.

Cultural Differences

are the variations in the practices, beliefs, and values of different societies and groups.

Bronfenbrenner's Ecological Model

A theoretical model that describes how the complex system of relationships among individuals and their environments affect human development.

Microsystem

The immediate environments in which individuals interact, such as family, school, and peer groups, within the ecological systems theory.