When Subway Uses the Slogan "Eat Fresh" to Appeal to Consumers

question 79

Multiple Choice

When Subway uses the slogan "Eat fresh" to appeal to consumers who want healthier fast food,it is using the strategy of

• A) market segmentation.
• B) me-too product features.
• C) me-too images.
• D) positioning.
• E) puffery.

---

Definitions:

Legal Scholars

Experts or academics specializing in the study, interpretation, and teaching of law.

Euro

The official currency of the eurozone, which is used by 19 of the 27 European Union countries, and is one of the world's major currencies.

Currency Exchange Rates

The value of one currency for the purpose of conversion to another, indicating how much of one currency can be exchanged for another currency.

European Union

A political and economic union of 27 member states that are located primarily in Europe, aiming to ensure free movement of goods, capital, services, and labor.