When Subway Uses the Slogan "Eat Fresh" to Appeal to Consumers

question 79

Multiple Choice

When Subway uses the slogan "Eat fresh" to appeal to consumers who want healthier fast food,it is using the strategy of

• A) market segmentation.
• B) me-too product features.
• C) me-too images.
• D) positioning.
• E) puffery.

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Definitions:

Measures of Dispersion

Statistical indicators that describe the spread or variability of a data set.

Mode

The value that appears most frequently in a given set of data.

Range

The difference between the highest and lowest values in a dataset, providing a measure of data dispersion.

Variance

A statistical measure that quantifies the spread or dispersion of a set of data points around their mean value.