_____ Is a Process by Which Marketers Search for Unique

question 44

Multiple Choice

_____ is a process by which marketers search for unique groups of people whose needs can be addressed through more specialized products.

• A) Product segmentation
• B) Targeted diversification
• C) Demarketing
• D) Market segmentation
• E) Market aggregation

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Definitions:

Personal Changes

Alterations in one's life or behavior resulting from reflection, decision-making, or external influences.

Force Field Analysis

A management technique developed by Kurt Lewin, used to analyze and display the opposing forces affecting a situation or change initiative.

Employees Resist

Describes scenarios where employees oppose or push back against policies, directives, or changes proposed by management.

OD Change Agents

Professionals specialized in organizational development who facilitate change within organizations, aiming to improve performance and well-being.