Companies That Are Most Likely to Succeed in the Development

question 142

Multiple Choice

Companies that are most likely to succeed in the development and introduction of new products typically are characterized by all of the following EXCEPT:

• A) establishing an environment conducive to achieving new-product objectives.
• B) making the long-term commitment needed to support innovation and new-product development.
• C) capitalizing on experience to achieve and maintain competitive advantage.
• D) using a company-specific approach, driven by corporate objectives and strategies, with a well-defined new-product strategy at its core.
• E) introducing ten new products every year.

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Definitions:

Drive

An internal motivational state created by physiological or psychological needs that drives an individual towards specific behaviors.

Pavlovian Conditioning

A learning process that occurs when two stimuli are repeatedly paired; a response that is at first elicited by the second stimulus is eventually elicited by the first stimulus alone.

Reward

A stimulus that increases the likelihood of a behavior being repeated.