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A European Dairy That Is Famous for Its Rich Ice

question 149

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A European dairy that is famous for its rich ice creams has introduced basil-,tomato-,fennel-,and oregano-flavored ice creams.In the process of developing these new flavors,the dairy surveyed world-famous chefs to determine which nontraditional flavors had the greatest level of marketability.This survey would have happened during which stage of the product development process?


Definitions:

Action

The process of doing something in order to achieve a specific result or change.

AIDA Model

The AIDA Model is a marketing framework that outlines the sequential steps of consumer engagement: Attention, Interest, Desire, and Action, used to guide advertising and sales strategies.

Interest

Relates to a feeling of curiosity or concern about something, often leading to engagement or investment.

Persuasive Messages

Persuasive messages are communications designed to influence the attitudes, beliefs, or behaviors of the audience.

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