When the Segway Human Transporter Was Introduced in 2002,many People

question 68

Multiple Choice

When the Segway Human Transporter was introduced in 2002,many people expected the product to be a phenomenal success.While the Segway is still on the market,it has never been the success so many expected.A recent Wall Street Journal article suggested that the Segway,while brilliant technologically,seemed impractical to most people since it could not be used to replace their current method of transportation.In other words,the Segway had problems with:

• A) compatibility.
• B) relative advantage.
• C) observability.
• D) trialability.
• E) longevity.

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Definitions:

Capital Budgeting

Capital budgeting is the process a business undertakes to evaluate potential major projects or investments, analyzing the profitability and risk to decide whether they should proceed.

Worst-case Scenario

A situation where the worst possible outcome occurs, often used in planning and analysis to prepare for and mitigate risks.

Scenario Analysis

A process of analyzing future events by considering alternative possible outcomes (scenarios), often used for strategic planning to understand potential risks and opportunities.

Base-case Analysis

An evaluation technique in which the projected performance of a project is calculated under a set of assumptions considered most likely or average.