Fitbit the Pedometer Is Getting Kicked Up a Notch with the the New

question 60

Multiple Choice

Fitbit
The pedometer is getting kicked up a notch with the new Fitbit device. The Fitbit is a $99 motion-detecting sensing device that can measure the user's activity even when asleep. It digitally records the distance a user walks or runs, right down to the number of steps, and calories burned. The device wirelessly sends data to its Web site, fitbit.com, giving users minute-by-minute details. Users can add consumption information at the Web site, allowing an accurate picture of calorie consumption and expenditures. Unlike other devices, like the Nike + iPod Sport Kit that monitors walking and running and sells for $29 or the Zeo Personal Sleep Coach that records brainwaves while the user is sleeping and sells for $399, the Fitbit combines both functions. The first-time Fitbit setup isn't very easy for users, but once over that hurdle, it's relative easy to use.
-Refer to Fitbit.The company marketing the Fitbit does not currently market a product like this.Which of the following best represents the category of new product the Fitbit is for this company?

• A) New-to-the-world product
• B) New product line
• C) Addition to existing product lines
• D) Repositioned product
• E) Incremental product

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Definitions:

Board of Directors

A group of individuals elected by shareholders to oversee the management and make major decisions for a corporation.

Hostile Takeover

An acquisition attempt by a company or individual against the wishes of the target company's management and board of directors.

Shareholder Approval

The process of obtaining consent from shareholders, typically through voting, for corporate actions or decisions.

Asset Purchase

A transaction where a buyer acquires specific assets and liabilities from a seller rather than buying the company's stock.