Rapala VMC Corporation Finland-Based Rapala VMC Corporation Is the World's Largest Fishing Lure

question 94

Multiple Choice

Rapala VMC Corporation
Finland-based Rapala VMC Corporation is the world's largest fishing lure manufacturer. It developed its first fishing lure--a cigar-shaped minnow--in 1962. The annual market for fishing lures in terms of retail sales is approximately $600 million. Rapala VMC garnered one-third of that amount in 2008. New lures must be introduced each year in order to stay competitive in this industry. Like other lure manufacturers, Rapala focuses on two questions in developing and making new lures: Does it work, and does it look good? Developing a new lure takes two or three years and involves extensive field testing by tournament professionals and fishing guides. At the annual fishing industry trade show in 2008, Rapala unveiled the "dream lure for the 21st century."
-Refer to Rapala.The "dream lure for the 21st century" will more than likely be an example of a(n) :

• A) new product line
• B) addition to existing product line
• C) discontinuous innovation
• D) improvement of existing product
• E) repositioned product

---

Definitions:

John Winthrop

A key figure in the early history of the Massachusetts Bay Colony, serving as its governor multiple times in the early 17th century; remembered for his vision of the colony as a "city upon a hill."

Pequot War

An armed conflict in 1637 that led to the destruction of one of New England’s most powerful Indian groups.

Pequot Tribe

A Native American people of Connecticut, who were involved in the Pequot War with settlers in the 17th century, leading to their near destruction.

Colonists' Victory

Refers to the successful outcomes achieved by colonial inhabitants, especially in the context of wars or conflicts against colonial powers for independence or self-governance.