Messages Directed Directly from Marketers Toward Early Adopters Should Normally

question 81

True/False

Messages directed directly from marketers toward early adopters should normally use different appeals than messages directed toward the early majority,the late majority,or the laggards.

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Definitions:

Glass

A hard, brittle substance, commonly transparent or translucent, made by fusing sand with soda, lime, and sometimes other ingredients and cooling rapidly.

Volume

The quantity of three-dimensional space enclosed by a closed surface or the space that a substance (solid, liquid, gas, or plasma) occupies.

Milliliters

A unit of volume in the metric system, equivalent to one thousandth of a liter.