All of the Following Statements About How Adopters Participate in the Diffusion

question 58

Multiple Choice

All of the following statements about how adopters participate in the diffusion process are true EXCEPT:

• A) early adopters may also be opinion leaders
• B) laggards are the last consumers to adopt a new product
• C) there are three categories of consumers who will adopt an innovation
• D) the dominant characteristic of members of the late majority is skepticism
• E) innovators are the first to purchase a new product

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Definitions:

Interest Rate Differential

The difference in interest rates between two distinct economic or financial instruments.

Exchange Rate

The price of one currency in terms of another, crucial in international finance as it determines how much one currency is worth in another.

Political Risk

The risk of losing money due to changes in a country's political environment or policy.