All the Brands That Satisfy a Particular Type of Need

question 55

Multiple Choice

All the brands that satisfy a particular type of need such as shaving products,laundry detergent,soft drinks,and furniture make up a(n) :

• A) product life cycle stage
• B) primary group
• C) adopter category
• D) product category
• E) reference group

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Definitions:

Chain Migration

A term used to describe the social process by which immigrants from a particular town follow others from that town to a particular city or neighborhood, whether in the same country or abroad.

Internet Daily

The regular usage of the internet on a daily basis for various activities such as communication, work, education, and entertainment.

Adults

Individuals who have reached a specific age or maturity level, typically recognized as having attained the full growth and development of their physical, mental, and emotional capacities.

Worldwide

All-encompassing or global in scope or application.