Which of the Following Statements About the Product Life Cycle

question 6

Multiple Choice

Which of the following statements about the product life cycle (PLC) is true?

• A) The PLC concept encourages marketing managers to think reactively.
• B) Marketers do not yet understand the relationship between the adopter categories and the stages of the PLC.
• C) There are as many new buyers in the maturity stage of the PLC as in the growth stage.
• D) The PLC is especially useful as a predicting tool.
• E) Just as there are five adopter categories,there are five PLC stages.

---

Definitions:

Unethical Behaviors

Actions that do not conform to acceptable standards of morality or the ethical codes of a particular profession.

Executive Pay

Compensation provided to top-tier management and executives of a company, which may include salary, bonuses, stocks, and other benefits.

Pension Benefit Guarantee Corporation

A federal agency that protects the retirement incomes of American workers in private-sector defined benefit pension plans.

T-statistic

A value derived from the t-test, used to determine if there is a significant difference between the means of two groups being compared.