Fitbit the Pedometer Is Getting Kicked Up a Notch with the the New

question 126

Multiple Choice

Fitbit
The pedometer is getting kicked up a notch with the new Fitbit device. The Fitbit is a $99 motion-detecting sensing device that can measure the user's activity even when asleep. It digitally records the distance a user walks or runs, right down to the number of steps, and calories burned. The device wirelessly sends data to its Web site, fitbit.com, giving users minute-by-minute details. Users can add consumption information at the Web site, allowing an accurate picture of calorie consumption and expenditures. Unlike other devices, like the Nike + iPod Sport Kit that monitors walking and running and sells for $29 or the Zeo Personal Sleep Coach that records brainwaves while the user is sleeping and sells for $399, the Fitbit combines both functions. The first-time Fitbit setup isn't very easy for users, but once over that hurdle, it's relative easy to use.
-Refer to Fitbit.In terms of the new-product development process,Fitbit's availability in retail stores and online shows that it is in the _____ stage.

• A) idea screening
• B) idea generation
• C) business analysis
• D) test marketing
• E) commercialization

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Definitions:

Cannon-Bard Theory

A theory of emotion that argues that physiological arousal and emotional experience occur simultaneously, yet independently.

Neural Determinants

Factors within the nervous system that influence behaviors, thoughts, and emotions.

Emotional Experience

The complex psychophysiological experience of an individual's state of mind as interacting with biochemical and environmental influences.

Polygraphs

Lie detector tests that measure physiological responses to determine truthfulness.