After a $5 Million Ad Campaign,Coca-Cola Measured Its Effectiveness by Calculating

question 102

Multiple Choice

After a $5 million ad campaign,Coca-Cola measured its effectiveness by calculating the cross elasticity of demand between Coke and Pepsi.A successful campaign would be indicated if the cross elasticity went from

• A)0.9 to 0.5.
• B)0.9 to 1.5.
• C)-0.5 to -0.2.
• D)-0.9 to -1.5.

---

Definitions:

Herbal Supplements

Products made from plants for medicinal purposes, taken to supplement the diet or improve health.

Over-the-counter Medications

Drugs available without a prescription, used to treat common ailments or symptoms.

Drug List

A comprehensive list of medications, often detailing their uses, dosages, and side effects.

Open-ended Question

A type of question that cannot be answered with a simple "yes" or "no" and requires a more detailed response.