Examlex
Marginal revenue product is essentially the additional revenue generating from selling one additional unit of output.
Involvement Level
The degree of interest and concern a consumer shows towards a product or service when they are making a purchasing decision.
Purchase Motivation
The underlying reasons or driving forces behind consumers' decisions to buy products or services.
Information Search
The process by which consumers seek out information about products, services, or brands to make informed purchasing decisions.
Buyer Decision Process
The steps a consumer goes through, including recognition of needs, information search, evaluation of alternatives, purchase decision, and post-purchase behavior.
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