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If fixed cost rises,
Stanley Schachter
An American psychologist best known for his development of the Two-Factor Theory of Emotion, which suggests that emotions are determined by physiological arousal and cognitive interpretation of that arousal.
Walter Cannon
An American physiologist known for his work on the fight or flight response and coining the term 'homeostasis.'
Amygdala Complex
A structure within the brain involved in processing emotions, emotional behavior, and motivation, particularly known for its role in fear responses.
Basolateral
Pertaining to the base and sides of a structure, often used in reference to specific areas of the brain, like the basolateral complex of the amygdala involved in emotion processing.
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