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If stock exchanges did not exist,
Brand Ambidexterity
The capability of a brand to balance and manage both the exploration of new business opportunities and the exploitation of existing ones efficiently.
Mapping Innovation
A process or strategy used to visually plot or identify where new developments or creative solutions are occurring within a certain field or industry.
Brand Transformation
The process of fundamentally changing the brand’s identity, positioning, and image to meet new market dynamics or objectives.
New Identity
The process of developing or adopting a new image, brand, or persona, often to signify changes or evolution.
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