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In perfect competition, there are differences in the products sold by various firms.
Customer Value Maps
A visual or graphical representation of the value that customers derive from a product or service compared to its competitors.
Position Statements
A brief description that communicates the unique value of a product or service to its target market.
Target Segment
A specific group of potential consumers identified as the intended recipient of a marketing strategy.
Competitors' Features
Characteristics or attributes of products or services offered by rival companies within the same industry.
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