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The Theory of the Kinked Demand Curve Is That

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The theory of the kinked demand curve is that


Definitions:

Encoding Specificity Principle

The principle that recall is most effective when information available at the time of recall is similar to the information available at the time of encoding.

Depth-Of-Processing Principle

A concept suggesting that information that is thought about at a deeper, more meaningful level is more likely to be remembered than information processed at a superficial level.

State-Dependent Memory

The phenomenon wherein information learned in a particular state of mind is more readily recalled when in the same state.

Levels-of-processing

A theory suggesting that the depth of mental processing affects memory; deeper processing leads to better recall.

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