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Figure 13-3
-The payoff matrix is a fundamental tool of
Feasibility
The measure of how viable or possible it is to achieve a proposed project or plan, often assessed in terms of cost, time, resources, and technology.
Value Proposition
The unique value a product or service offers to customers, distinguishing it from competitors.
Revenue Streams
Different sources or methods through which a business generates income from its activities or assets.
Market Share
The portion of a market controlled by a particular company or product, often expressed as a percentage.
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