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In a perfectly contestable market in the long run, each firm
Return on Investment (ROI)
A measure used to evaluate the efficiency of an investment or to compare the efficiency of several different investments, calculated as net profit divided by the cost of the investment.
Variable Costs
Costs that vary directly with the level of production or sales volume, such as raw materials and direct labor.
Average Operating Assets
The average value of the assets used in the normal course of business to generate operating income, often calculated over a period to assess performance.
Controllable Fixed Costs
Costs that management has the power to influence or change in the short term.
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