Which of the Following Is an Example of Post-Purchase Communication

question 21

Multiple Choice

Which of the following is an example of post-purchase communication?

• A) An airline hires an actor to film a series of humorous commercials touting the airline's service.
• B) An insurance company designs a new "umbrella" logo to indicate that its customers are well-protected by coverage.
• C) A fast-food restaurant issues standardized uniforms for all its employees.
• D) A hotel sends an email survey to a Henri a week after his stay,asking him to comment on the quality of the service he received.
• E) An income tax preparer offers a 20% discount for any customers who use the service in January.

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Definitions:

Bondholder

An individual or entity that owns bonds issued by corporations, governments, or other institutions, which means they have lent money to the issuer in exchange for interest payments and the return of principal at maturity.

Firm's Profits

The financial gain achieved by a company after subtracting all its costs from its total revenues.

Capital

Economic resources used in the production of goods, including physical assets like machinery, buildings, or human skills and knowledge.

Financial Assets

Assets that derive their value from a contractual claim, such as stocks, bonds, and bank deposits.