The Level of Relationship Marketing That Is Least Likely to Be

question 123

Multiple Choice

The level of relationship marketing that is least likely to be effective in the long term because its advantage is easily imitated by other firms is based on:

• A) personal communications
• B) social bonds
• C) service delivery heuristics
• D) pricing incentives
• E) structural bonds

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Definitions:

Actual Authority

Legal authority granted to an agent by a principal, either explicitly or implicitly, enabling them to perform actions on behalf of the principal.

Principal's Communications

Messages or directives from the principal (in a principal-agent relationship) that guide the agent's actions on behalf of the principal.

Express Authority

The power or permission that is explicitly granted to an individual or entity by way of spoken or written words.

Subsequent Ratification

The act of officially approving or confirming a decision or agreement after it has already been made or implemented.