There Are Four Promotional Strategies for Dealing with the Unique

question 149

Essay

There are four promotional strategies for dealing with the unique features of services.Name these strategies,and give examples of each,using American Airlines (or another air carrier you are familiar with)as your example service.

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Definitions:

Alfred Adler

An Austrian psychiatrist and psychotherapist who founded the school of individual psychology and emphasized the importance of the feeling of inferiority in the development of personality.

Psychosexual Stages

A series of developmental stages children pass through, according to Freud, in which pleasure focuses on a distinct erogenous zone, influencing personality development.

Freud's Theory

A set of psychoanalytic theories developed by Sigmund Freud that focus on unconscious motives and conflicts, particularly those originating in childhood.

Phallic Stage

The phallic stage is a concept in Freudian psychology referring to the period in early childhood when the libido (sexual energy) is concentrated in the genital area.