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The factor that leads to underpricing and overuse of an economic resource is
The Social Network
A film directed by David Fincher that depicts the founding of the social networking website Facebook and the resulting lawsuits.
Promotion
Marketing strategies aimed at increasing the visibility, sales, and market share of a product or service.
Nonpersonal Selling
Consists of advertising, sales promotion, direct marketing, and public relations.
Advertising
Paid nonpersonal communication usually targeted at large numbers of potential buyers.
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