The Computer Industry Is an Example of an Industry in Which

question 69

True/False

The computer industry is an example of an industry in which firms rely more heavily on product innovation than on price competition to gain an advantage in the market.

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Definitions:

Integrated Communication Program

A strategy that combines all forms of communication, such as advertising, public relations, and social media, to provide a consistent message across all platforms.

Public Relations

involves managing the dissemination of information between an organization and the public to shape perceptions and maintain a positive image.

Publicity

The notice or attention a person, product, or business receives through media coverage, not paid for by the beneficiary.

Direct Marketing

A form of advertising where companies communicate directly to consumers through a variety of media, including mail, email, phone, and online ads, to generate a response or transaction.